When you’re a dentist, you don’t have time to focus on much else than your patients. But if you want to expand your practice and bring in new patients, you should be spending some time on your marketing efforts.
Social media for dentists is the easiest way for you get started in marketing. It can help you reach a lot of customers, and can be easy to get up and running.
Not sure where to start with social media marketing? Don’t worry, we’re here to help.
If you want to use social media marketing for your dental practice, start with these tips.
One of the first rules of dental social media marketing is to establish a schedule.
Social media profiles aren’t something businesses can start up then neglect for a few months. Inactive profiles can look unprofessional, and can even make some people wonder if you’re still open and practicing.
Think about how much time you have to devote to social media, and develop a schedule around that.
If you feel like you won’t have enough time to maintain your profiles, plan out some content ahead of time and schedule posts.
Facebook has a built-in scheduling for business profiles, and you can use a social media tool for other profiles to handle scheduling.
Show Your Expertise
Some professionals struggle to use social media because they feel that they have to directly sell their services.
Every post you make shouldn’t be an ad for a product or a service. Your posts should be educational or entertaining for users.
As a dentist, you have a wealth of knowledge at your disposal. You can make informative posts about dental and gum health, proper dental care tips, and information on dental procedures.
Sharing your knowledge with people is a covert way of advertising on social media. Buy showing your knowledge, you can convey that you’re an expert and that can compel people to use your services.
Encourage Content Creation
Posting pictures of your office on social media can be helpful, but having patients post pictures of your office would be even better.
Pictures of your office, check-ins, and other user-generated content are great for business profiles. It shows that people are interested in your services and that they’re happy enough with you to post it to their personal profiles.
Have a sign at the front desk that has your social profiles, and let patients know that you love seeing their posts.
When you add the sign with your social profiles, be sure to ask for reviews.
Restaurants aren’t the only places that get reviews. Plenty of medical practices get reviews, and dental reviews could help bring in more patients.
Do you know of a patient that had a particularly outstanding experience at your office? Ask them to write a review for you and to post it on social.
Beyond Social Media For Dentists
Now that you know how to use social media for dentists, you’re feeling eager to get started.
Check out our post on how to properly verify your Facebook page. Starting off with a verified page can help your social media marketing efforts.
And remember, we’re always here to help. Contact us with any questions you may have so we can answer your important questions.