You know that you need to be at the top of search listings to get more traffic to your site. You might think that the only way to do that is to use the right keywords and stuff them into your website.

While that worked for a while, the world of SEO has changed and continues to evolve. There are more than 200 ranking factors that Google’s algorithm takes into account before giving users search results. You need an SEO audit.

What is an seo audit? Read on to find out.

What is an SEO Audit?

If you’re an HVAC company in Port Charlotte, how can position your site to the top of search results? An SEO audit will take your SEO goals and analyze you

SEO can be divided into two parts: on-site SEO and off-site SEO.

On-site SEO looks at your website. These are some of the questions that you’ll want to know:

• Are you using the right keywords?
• Do you have enough content on your site?
• How is the user experience?
• Is your site mobile?

Off-site SEO looks at factors that are outside of your website. Some of these things are in your control and others aren’t.

• How many backlinks lead to the site?
• Are the main directory listings filled out?
• Are the name, address, and phone numbers consistent across sites?
• How many positive reviews are there for your HVAC business?

What is an SEO audit? It’s a way to get ahead of the competition.

An audit will also compare your site in search results compared to your main competitors. If it seems like there’s an HVAC company that is getting all of the business in Port Charlotte, the SEO audit may reveal why.

Remember, there are over 200 factors in SEO results. These are just a small sample of questions that an SEO audit seeks to answer.

Is an SEO Audit Necessary?

Absolutely! You need to know where your website stands now in search results and what is preventing it from ranking higher.

Your website is the centerpiece of your digital marketing strategy. All advertising, SEO, and social media efforts are meant to drive traffic to your website.

Not only that, but search results are a moving target. Google made 3200 changes to its algorithm in 2018. You want to audit your site regularly to make sure your site changes with the times.

A regular SEO audit will also keep your HVAC business one step ahead of the competition. It gives you a chance to remove content that’s out of date or refresh your website’s functionality.

Turn SEO Audits into Action

What is an SEO audit? It’s a way to find out what’s keeping your HVAC business from ranking higher in search results and getting calls.

The one thing to remember about performing SEO audits is that they uncover issues that are preventing your site from ranking higher in search results.

You’ll walk away from the audit with a checklist of improvements that you can make. The best audit will be wasted unless you take action and address the issues on your site.

Do you want to know more about SEO and how it can help you grow your HVAC business in Port Charlotte? Contact us today.