Are people reading your headlines in your latest news / blog? How can you be sure? You want a great headline that really captures your audience – that’s what we all want! In this article David Ogilvy famously said, “On average, only 1 out of 5 readers gets...
We’ve heard the term “Community Engagement” thrown around in meetings when discussing business goals with clients. But what are you saying…and more importantly what are you planning on DOING when your community does engage? If the answer is, nothing – beware....
Generating marketing content specifically for your business is easier than you think.Here is a little about our process: When we connect on our monthly marketing call, the call is recorded. “Why do you record our calls?”, you may ask. Because that is how...
A New Year…the same Michael! Starting off the New Year offering you a pineapple – a symbol of warmth, welcome, friendship, and hospitality. Did you know that you can cut the top off of a pineapple, stick it in the ground (or pot for you colder...
