SEO for Lawyers: 3 Essential Tips

Over 90% of all online experiences begin with a search engine like Google. In fact, search engines generate 300% more web traffic to websites than social media marketing. With search engine optimization (SEO), you can attract new clients to your website.

If you’re starting a law firm, SEO for lawyers could give you a competitive advantage! Not sure how to get more leads with SEO?

Read on to discover the three tips you need for success today!

1. Gather Research

In order to develop a successful SEO strategy, start by gathering research.

First, determine who your customers are by creating buyer personas. Then, gather keyword research for each persona. Use tools like SEMRush, Google Trends, and Keyword Planner to get started.

Look for long-tail keywords to determine the user’s search intent. Then, use your keyword research to create personalized content for your customers. 

2. Create and Optimize Your Content

Creating high-quality blog posts can help you attract potential clients to your website.

Choose a keyword from your list. Then, create an engaging, informative:

• Blog post/article
• eBook
• Quizz
• Poll
• Video
• Infographic

Optimize your content by adding the target keyword to the URL, page title, and body text. Create an engaging SEO title and meta description to boost your clickthrough rate, too. 

Successful SEO for law firms also requires backlinks. Backlinks appear on other websites before directing readers to your blog content. Each backlink is considered a vote of confidence for your website.

Backlinks are considered one of Google’s top ranking factors. Generating more backlinks can help you improve your rankings.

As you begin learning how to get more leads with SEO, make sure to track the latest SEO trends, too. For example, about 48% of consumers use voice assistants like Siri and Google for web searches. About 75% of all voice search results rank in the top three for a query.

Meanwhile, 40.7% of all voice search answers come from a featured snippet.

You can appear for featured snippets by using Schema Markup across your website. To appear for voice searches, check your keyword research. Look for longer keywords phrased as questions.

Then, answer the question at the beginning of your post to help it rank as a summary snippet.

3. Hire an Agency

If you need help using SEO for law firms, consider hiring an agency. An agency can apply the latest SEO tips and tricks to boost your organic rankings. They can also optimize your Google Business listing.

Look for an agency that can also update and optimize your website. Make sure your site is fast, mobile-friendly, and secure. Providing a good user experience on your website will help you boost your rankings. 

SEO for Lawyers: Use These 3 Tips to Boost Your Rankings Today

Using SEO for lawyers can help you attract more potential clients to your website. Then, you can demonstrate your expertise and discover how to get more leads. Start boosting your organic rankings with these three easy SEO tips.

Remember, you don’t have to use SEO for law firms alone. Instead, consider hiring an experienced SEO agency this year. 

Contact us today to learn how we can help.