Only sixty-four percent of American small businesses have a website. If you’re one of them, it might be time to hop on the train.
But, how do you know what type of website you need for your business? And how do you build the right kind of website?
Let’s go through the different types of websites your business might need.
Of course, if you want to sell products online, you’ll need an eCommerce website for your business. This is where potential customers can see your products, fill their carts, and make their purchases.
The more appealing your page looks, the more willing customers who stumble upon your website will be to purchase your products and services. So, you might want to get a graphic design professional or marketing agency to help you create the best possible website that you can.
If you’re interested in boosting your business’s SEO (or search engine optimization), you’ll need a publishing website. These are basically blogs, that you can use to add keywords and links that connect with your business. You’ll want to ensure that your blogging topics are relevant to your business needs.
That’s why its useful to look into your options when it comes to Sarasota web design. They’ll be more familiar with SEO and what it takes to ensure that your website stands out from the rest of the pack.
Basic business pages are ones that just introduce your business, what you do, and include your contact information. If nothing else, it’s important that you have at least this type of website up online.
That way, when potential customers search your business’s name, they’ll at least see some sort of information probing that your business is real. This helps reinforce your authenticity and credibility as a business.
If your business involves providing information to your customers, you might need a database small business website. This is basically like a Wikipedia, but specifically targeted to the scope of your business.
These types of websites involve involved and technologically advanced search functions, since your customers need to be able to actually find what they’re looking for on your website, obviously.
You can use a database website to optimize for SEO, too, as long as you include enough keywords that are relevant to your products and services. These types of websites involve a lot of different types of webpages, which naturally mean they involve a lot of code.
Use These Different Types of Websites Today
Clearly, there are many types of websites that could be beneficial for your business needs. But, sitting down with the professionals will help you clarify your options and figure out what you can do with your budget today.
Do you need more help boosting your web presence? Contact Karma Marketing + Media today for all the help you need.