About 75% of all search engine users never look beyond the first page of search results. If your company’s website doesn’t appear at the top, you need search engine optimization (SEO). With SEO for businesses, you can generate website traffic, brand awareness, and fresh leads.
You’ll need four different types of Sarasota SEO for a well-rounded strategy. Otherwise, your rankings might not improve, making it difficult for potential customers to find you online.
Read on to discover the four forms of Sarasota SEO you need today!
On-Page Sarasota SEO
When most people think of Sarasota SEO for websites, they’re thinking of on-page SEO. On-page SEO involves optimizing elements of your website for online searches. You have more control over components of on-page SEO than off-page optimization.
Choose a distinct focus keyword for each page and post on your website. Optimize the page by adding the keyword to the:
- Page title
- Opening paragraph
- Body text
- An H1 header
- Closing paragraph
- SEO title and meta description
- Image file name and alt text
The SEO title and meta description will appear on Google search engine result pages. You can entice consumers to click on your website with a relevant, engaging title and description. More clicks to your website boost your clickthrough rate, improving your ranking.
Higher rankings will help more people find your website and business.
Off-Page Sarasota SEO
Off-page SEO involves components outside of your website. For example, backlinks are one of the most important ranking factors for SEO. If you want to successfully use SEO for businesses, try generating quality backlinks.
Each backlink is a vote of confidence for your site. You can generate quality backlinks by guest blogging on other websites. Then, add a link to your own website within the post to generate traffic.
Local Sarasota SEO
In order to improve your Sarasota SEO rankings, you’ll need local SEO.
Start by optimizing your Google Business listing. Your business listing allows consumers to find information about your business, including your:
- Business category
- Phone number
- Business hours
- Customer reviews
Ask your customers to post reviews on your listing.
Technical Sarasota SEO
Technical SEO involves the backend of your website to improve the user experience on your site. A positive user experience will encourage visitors to explore your content. Then, you can increase your dwell times to boost your rankings.
Run your site through Google’s PageSpeed Insights and Mobile-Friendly Test. Confirm your site is fast, secure, and mobile-optimized. Otherwise, work with an agency to improve the user experience across your site.
Sarasota SEO for Businesses: Add These 4 Types of SEO to Your Strategy Today
Using SEO for businesses can help you generate traffic, brand awareness, and fresh leads. Make sure to apply these four types of SEO to your overall strategy. Otherwise, consider requesting SEO services from a professional agency this year.
With help, you can boost your rankings to reach more customers than ever before.
Eager to get started? We’re here to help. Contact us today to learn more.