Sarasota, FL: 4 Effective Ways to Increase Website Speed

You’ve probably heard a lot about how important it is to have a fast website. The average web page loads in 15 seconds, but most visitors have already left by then.

If your site takes too long to load, you’re losing potential customers. But there are several ways to speed up a website without spending thousands of dollars on new hardware or software. Here are some of the most effective ways to increase website speed and make sure that your site is fast enough for today’s standards.

1. Optimize Images

When your users visit a website with images, they have to wait for the pictures to load before being able to access the content on that webpage. This means that it’s even more important than usual for you to optimize your photos.

When optimizing images for a slow website, there are two main things you should keep in mind: size and format. You can use a free tool, like TinyJPG, to compress your images. Keep them under 50KB if possible.

For formatting, JPG or JPEG images are best for your website. They take up the least amount of space and load the fastest.

2. Remove Broken Links

Broken links are one of those website issues that can be tricky to fix. You might have a broken link on your website right now, and not even realize it.

They can result from an incorrect URL or an outdated link, but either way, they will make your site load slower. You need to find broken links and remove them from your pages before Google indexes them.

To remove broken links and speed up your website, use a broken link checker tool on WordPress. It will check all pages on your website for any broken links and fix them as needed.

3. Enable Browser Caching to Increase Website Speed for Users

Browser caching is a way to store data on the user’s computer. It’s a faster alternative to loading files from the server because your site visitors will already have those files available when they want to access them.

If you want to improve website rankings, this is essential. When a browser requests your HTML page from the server, there should be Cache-Control metadata instructing the browser whether or not to cache it and for how long.

4. Remove Unnecessary Plugins

If you’re not sure which plugins are slowing down your site, a good place to start is with the ones that have been inactive for a while. Plugins can be helpful when they’re being used, but if they aren’t doing anything for you, it may be time to remove them.

If you want to speed up your site without removing certain plugins, opt for the lite version of the program instead.

Optimize Your Sarasota Website’s Speed

You’ll be surprised by how much work goes into creating a high-performance site: compressing images, updating web code, and minimizing plugins can add up. And if you really want to increase website speed, you’ll need to optimize these elements and more on a regular basis.

It’s time-consuming to do by yourself, but the team at Karma Market + Media can do all the work for you. Call our team of SEO experts to help you create a website that’s fast, mobile-friendly, and optimized for search engines.