1) You should create individual pages for each of your products or services. Google likes webpages that are all about one topic.
If a page on one website is entirely about a specific service and a page on another website just mentions that service, Google will rank the first one higher. Therefore, in order to dramatically increase the number of people who find your website on Google, you should create individual pages for each of your products or services rather than having one pages that lists them all.
This technique of creating separate pages for each product or service is something that I do for almost all of my clients. Using this technique, we were able to get one client from the 19th page of Google to the 1st page in less than 48 hours.
2) You should include keywords in the headings and subheadings on each of your pages.
3) Google penalizes (and sometimes completely ignores!) websites that use outdated technology.
Google judges your website based on the underlying technology that it is built on. Web technology changes extremely quickly. A website built 10 years or even 5 years ago was built using very different technologies than a website built today. Well, hopefully…
Unfortunately, there are still a lot of web designers and web design companies that haven’t upgraded to modern technologies. Google penalizes websites that are built on outdated technologies while preferring websites built on modern technologies. Simply having a high quality, modern website gives you a leg up on your competition.
Additionally, and this is really important…
If your website is built with certain technologies, Google will completely ignore it! Many older websites are built in such a way that search engines can’t read them at all.
4) You should setup profiles on websites like Google, Facebook, Yelp, YP.com and Angie’s List in order to make your business look more reputable.
Google wants to list the most reputable companies in an industry at the top of the search results. Google looks at things like how many profiles your business has on other websites, how much your business is talked about on social media sites like Facebook, and how many other websites link to yours in order to determine how established and legitimate your business.
Setting up profiles on sites like Google, Facebook, Yelp, YP.com and Angie’s List will go along way towards making your business look reputable to Google.
5) You can pay to show up on the first page of Google.
My team and I have helped our clients generate thousands of leads using Google ads. Questions? Ready to Get Started?
If you have questions or would like to get started, please give us a call at (941) 500-4530!
Mahalo, Michael
Michael Given Grand Poobah Karma Marketing + Media Marketing + Social Media + SEO + Website Design
320-230-7060 Office (941) 500-4530 Mobile
LinkedIn: Connect with me and view my profile. www.linkedin.com/in/michaelgiven/