Your website’s main job is to advertise your business, product, or service. Or perhaps it’s the service itself, if you’re running a digital business like a publication or a blog. Having an outdated website runs the risk of doing more harm than good, as it could signal to your audience that you’re behind the times and your content is untrustworthy.
Having an updated website is part of establishing a good Domain Authority, for one thing. Search engines prioritize content that is regularly updated, for instance.
Website design is the most common cause for customer complaint. 94% of negative customer feedback is related to design in some regard. Once you’ve lost them, they may never return. 88% of customers won’t return to a website if they’ve had a bad experience.
A website redesign will help you avoid these negative repercussions. It also establishes your business or brand as a thought leader in your industry, showcasing your brand in its best light.
Here are some tips for your website redesign to help you get the website of your dreams!
1. Decide If You Need It
The first step in getting a website redesign you love is deciding if you need it. It’s always a good idea to update your business and stay with current trends, but there’s also no reason to spend money when it’s unnecessary.
To decide if you need a website redesign, ask yourself these three questions:
- Does my website look outdated?
- Has my traffic or conversions been slipping?
- Have I been getting complaints related to web design or performance?
If the answer to any of these is “Yes,” you may want to look into a website redesign.
If you’re in the process of rebranding, it’s an obvious time to implement a website redesign. In fact, you run a risk if you don’t redesign your website in some capacity.
People expect consistent branding as part of a multichannel business strategy. How else are they supposed to know if they’re dealing with the same company or not?
If you’ve done any kind of rebranding, you should update your website with any new logos or visual branding you have. If you’ve done an extensive overhaul, you may need a more comprehensive website redesign.
If you’ve changed color pallets in any regard, you may want to transition your website to the new color scheme. If you’ve changed your target demographic, as well, you may want to undergo an even more extensive website overhaul. You may want to change everything from the fonts used on your site to the language of your landing pages, for instance.
It could even change the way your website is configured, depending on the devices most commonly used by your target demographic.
There’s a common saying in the design community – “form follows function.” You should spend some time reflecting on your business goals before undertaking a website redesign. The effect you want your website to have will play a significant role in the final form it assumes.
Are you looking to increase conversions, for instance? You may want to go with a sales/marketing funnel approach, with pop-ups, opt-ins, and some sort of software on the backend to help you keep track of it all.
Maybe you’re trying to increase your brand awareness, on the other hand. You may want to put your energy into optimizing your website for audience engagement and going viral. You’d do well to invest in high-quality content, in that instance. You may also want to think up ways you could incorporate user-generated content into your business model, as well. It’s an easy way to generate a buzz and actual engage with your brand and content.
4. Do Your Research
Whenever possible, it’s best to take the guesswork out of business. That’s actually one of the most beautiful things about the internet – it gives you access to your audience in a way that was previously only available to Fortune 500 companies.
If it’s at all possible, you should try and test out any changes to your website before implementing them for real. The best way is to do some user testing if possible.
The easiest and most common way to rate your website redesign’s performance is to do some A/B testing. This is where you assess your audience’s preferences for two different designs. This used to be most commonly available to companies with huge marketing budgets, but the democratic power of the Internet makes it possible for companies with a following.
If at all possible, you should try and do some user testing around each element of your website that you’re looking to update. Nothing is too small as to be inconsequential. Everything from fonts to hover icons can impact how your audience interprets your website.
You don’t have to restrict your research to your existing audience, either. You should spend some time looking at other websites in your sector as well, to get some ideas of what works and what doesn’t. This will give you valuable insights into the current tastes and trends in your industry, all of which can be incorporated into your new web design.
Redesigning your website doesn’t have to be scary or hard. With the right amount of preparation with a web design team you can trust, you can update your website with confidence and focus on the positives – more traffic, more conversions, and a whole new audience!
Are You Looking For A Website Redesign?
With over 18 years experience designing, developing, and marketing websites, we’ve got everything you need to help your digital business flourish. Whether you’re looking for a website redesign or help marketing your digital business, contact us today and let us know how we can help you!