With the average small business set to spend around $75,000 this year on digital marketing, it’s clear that a web presence is important to lots of businesses.
If you own a restaurant and don’t realize why your business needs a website, you must not spend a lot of time shopping on the internet. Anyone who has can tell you that without a web presence, your business might as well not exist at all.
Here are three reasons to set up a website.
1. People Love to Travel
No matter where you are in the world, you need to have a website for your restaurant. Even if you’re in the most remote part of the Andes or off a highway in the desert, hungry people need to be able to find you.
As millennials are choosing experiences over objects when it comes to spending, they love to travel. And they love to try new restaurants. When people are on a trip, they’re going to look for interesting and exciting restaurants wherever they are. Even if you’re located between two interesting points, you never know when travelers will get hungry.
By having a website, you give them the opportunity to check you out as soon as hunger strikes them. They can find you while in transit or add you to their itinerary of travel.
2. The Phone Book Is Dead
No one is going to find you via a phone book anymore. The way people are going to find you is through a search engine. If you don’t have a website, people might not know that that you exist at all.
The only option you have to tell your customers where you are and when you’re open is via the internet. Thankfully, a website offers you so much more than a phone book ever could. You can list your hours, your location, your menu, and a blurb about your business.
Use the right keywords to even attract some unexpected business to your restaurant.
3. Give People a Taste
Having an internet presence gives you the opportunity to offer visitors a taste of what your restaurant is all about. You can show off images of your best dishes, photos of your interior design, and how big your space is if you rent for special events.
You can even include reviews on your site. If you’ve been covered by local papers or culinary magazines, you can tell visitors what other people have said. You can link out to those posts for verification.
A website can really sell your restaurant with very little effort.
Understanding Why Your Business Needs a Website Is Important
If you don’t understand why your business needs a website, perhaps you’re doing just fine without a digital presence. However, as the fastest growing population of people buys a majority of their goods and services online, you need to take your web presence seriously. You could be left in the dust, especially if you want your restaurant to thrive for decades to come.
After you’ve built your site, check out our guide to start building your content strategy.