The number of minor cosmetic procedures has jumped by almost 200 percent since 2000.
With a new acceptance of plastic surgery, more people will search for plastic surgeons online. But how do you make sure they find your practice?
If you want to market plastic surgery SEO is the way forward. Read on to learn how.
What Is SEO?
SEO stands for search engine optimization. It’s the way you get the most out of your website to enable users to find you in search engine results.
The algorithms regularly change but at its heart, SEO depends on your website’s content is clear and easy to understand for users. The longer a user spends on your site, the more signals that send to Google that your website is helpful.
And the higher it will push you up the search results to help other people searching for information on that topic.
That’s vital if you want potential patients to find your website and consider your services while they’re comparing what’s available.
The no.1 spot in Google gets 33 percent of search traffic so you need to appear as high as possible in the results.
Think Local for Your Plastic Surgery SEO
Local SEO will be your biggest friend when you’re considering SEO for plastic surgeons. Why?
It focuses attention on your website for people in the same geographic area as you. That’s important if you’re offering physical services like plastic surgery.
But it also means you need your website to appear near the top of the rankings.
Claim your business page on Google My Business. Fill out the business details and make sure they match those on your website.
Display testimonials prominently and kindly ask previous patients to write testimonials on review sites to further boost your SEO credentials.
Optimize landing pages for local keywords, so sprinkle them throughout headers, titles, and even image captions.
And build links with suitable local entities. Sponsor local events to get your name and URL linked from newspaper websites.
Quality sites like this help confer a level of ‘credibility’ onto yours in the eyes of Google.
Getting SEO Right Turns On A Faucet of Leads
Once you get SEO right, it turns your website into a 24/7 salesperson. If people are searching for that information, then they’re a better-qualified lead.
Compare that to Facebook ads, where they may not be interested when they first see your message.
Make sure you have a clear Sarasota plastic surgery website design to wow those visitors. Show them you’re professional and dedicated to answering their questions to help build trust.
After all, SEO is all about showing Google that you’re a helpful resource.
Now you know that when it comes to marketing plastic surgery, SEO can be your best friend. Particularly local SEO.
Follow these tips to boost your web presence in the Sarasota area. Or, if you’d like more help, contact us today.
We can handle your Sarasota marketing, leaving you to focus on helping people find their best selves.