Are your posts authentic and have personality? Would you share your own post? Do you?! You know you need to be original. How do you do that? You have to have your own voice – not copying the voice of your competitor.
The world or marketing with content is difficult. Standing out can feel impossible. Mark Schaefer talks about creating more, better, and optimized content.
Mark says people share content primarily for three reasons. They share:
- As an act of generosity or kindness to inform or help people.
- As an expression of their own identity.
- Because they love the brand so much, they share the content no matter what it is, because it’s about the emotional connection. (This reason has nothing to do with content and everything to do with the person or the brand that wrote it.)
How do you make content more shareable?
Remember why people share. Think about why you share something. Do you think it’s funny, insightful, inspirational, adds value to your life?
Let us know what content you’ve created that has really gotten your business traction on social media. We’d love to talk to you about it!