Are people reading your headlines in your latest news / blog? How can you be sure? You want a great headline that really captures your audience – that’s what we all want!
In this article David Ogilvy famously said, “On average, only 1 out of 5 readers gets beyond your headline.” Make sure your article solves a problem for your audience. What does your audience need? What problem are you addressing? One of the keys to a great latest news post is creating content that achieves a goal.
Need some direction? Not sure where to start? Don’t know what to talk about? On our monthly marketing system calls we always start with your customer questions. It’s so important. Listening to your customer can make or break the future direction of your company/organization. Give your audience the answers they are looking for. “In other words, ‘They ask, you answer.'”
If you find yourself needing help getting your latest news feed off the ground or want someone to help maintain your blog providing insightful content that makes sense and speaks to your audience, connect with Michael Given (941) 914-9448.