“Content Strategy” has become a buzz phrase in our industry. It’s what all the cool kids are talking about with their clients. Don’t get us wrong…we’ve been talking a lot to our new clients and current clients about their content strategy.
The truth is – traditionally websites have been a digital dumping ground for content. Meaning – everything you have ever written, gathered, thought, heard, said has made it to a page on your website – somewhere.
But the question is and should be – Is that content achieving any of your goals? Is it providing a solution to your client? If the answer is no – it may be time for a change.
- If you are sitting down to take a serious look at the content on your website, consider:
- What does your client need/expect from you?
- What is the purpose of the content?
- Who is the content for?
Make sure you are providing clarity, being a solution to their problem, informing them of buying decisions, and directing change – whatever that change means to your business.
If you start there – the whole idea of “content strategy” can work for your business, no matter the size.