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SEO 101

SEO 101

Expectations Are Critical

Managing expectations is critical to our working relationship. For Search Engine Optimization to work you need several things:
  • Time
  • Patience
  • Goals
  • Time
  • Patience

Seriously, that time and patience thing is critical. SEO is a bit like planting a garden. You have to manage a lot of processes in order to get it to grow and produce for you. Likewise, with SEO you need to do many things. Your web site needs a good solid foundation of Meta Titles, Keywords, & Descriptions. Each page should have tailored Meta tags that are specific to that page's content. This needs to be done by someone who knows how to prioritize the Meta content.

There are many web development firms who have limited experience in this type of work. They'll cram a bunch of keywords, not keyword phrases, into these Meta tags and call it good. We don't do that. We'll write specific Meta content with the keywords put in the right order so that your site's Meta tags are more holistically in-line with your website's content.

Your To-Do List:

  • Tell us what the goals are for your website
  • Tell us how many visitors you are currently getting at your site and what your future traffic goals are
    • If you don't know how much traffic your website is getting, it's really important that you educate yourself on this information. Knowing how site traffic works is critical to us building a good relationship. The more you know about how this works, the better.
  • Tell us what your audiences are and how you are currently connecting with them
  • Tell us what would define success for your site


 
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