With the rapid adoption of smartphones, the mobile web presents a real opportunity for businesses who enhance their mobile website presence. Research shows that customers are more likely to search for information about a company first on their mobile devices or smartphones and get turned off if that website isn’t optimized for mobile.

Did you know?

• U.S. smartphone users will reach 73.3 million by the end of 2011, representing 31 percent of the total mobile user population
• By 2013, more people will access the web via mobile than desktop
• According to a June 2011 Manta study, 69 percent of small business owners said that it is important for information about their business to be found easily via a mobile device
• 61 percent of users called the business and 59 percent visited, after looking up a local business on their smart phone

Karma Marketing + Media offers many mobile features designed specifically for small to mid-sized businesses, including conversion of an existing website to mobile, auto-syncing between a standard website and mobile site, compatibility with all major smartphones, professional-looking mobile site templates, a click-to-call button, mobile maps and directions, and mobile site analytics.

A regular website is usually designed for viewing on a desktop computer. When a regular website is viewed on a smaller mobile device, the user experience isn't that great because certain elements from the site might not appear or function optimally.

Mobile friendly sites solve this problem by creating a version of the website that specifically designed to look great on all mobile phones. In addition, mobile websites may also include features that take advantage of the advanced capabilities of a mobile phone such as a click-to-call button (when clicked, places a call) and a mobile maps button (when clicked, shows directions to your address).