Smartphone Development for Your Website
Posted by Michael Given
on Friday, 04 November 2011
in Smartphone Development for Your Website
Michael Given
User is currently offline
With the rapid adoption of smartphones, the mobile web presents a real opportunity for businesses who enhance their mobile website presence. Research shows that customers are more likely to search for information about a company first on their mobile devices or smartphones and get turned off if that website isn’t optimized for mobile.
- U.S. smartphone users will reach 73.3 million by the end of 2011, representing 31 percent of the total mobile user population
- By 2013, more people will access the web via mobile than desktop
- According to a June 2011 Manta study, 69 percent of small business owners said that it is important for information about their business to be found easily via a mobile device
- 61 percent of users called the business and 59 percent visited, after looking up a local business on their smart phone
Karma Marketing + Media offers many mobile features designed specifically for small to mid-sized businesses, including conversion of an existing website to mobile, auto-syncing between a standard website and mobile site, compatibility with all major smartphones, professional-looking mobile site templates, a click-to-call button, mobile maps and directions, and mobile site analytics.
A regular website is usually designed for viewing on a desktop computer. When a regular website is viewed on a smaller mobile device, the user experience isn't that great because certain elements from the site might not appear or function optimally.
A mobile-friendly site provides a great overall website experience to your mobile users. 70 million Americans browse websites from their phone every month and over 60 percent of consumers use smartphones to search for business locations or directions. It has become a necessity to provide a quality mobile experience and provides quick access to information about your business.