Interactive & Connected:
Website Design & Development that Works for You
You already recognize the benefits of a website for your organization. Now you are trying to find your path through a maze of different technologies, promises and price-tags. For every factor there seem to be twenty solutions.
Take a deep breath and relax... We'll guide you through the entire process of creating a user-friendly, affordable, secure, and impeccably designed website. When you launch your site, you'll have the information management and e-marketing tools you need to succeed. Your site will be structurally designed for discovery by all of the internet search engines. And you'll be able to add, edit and modify the content of your site whenever you wish.
We specialize in building interactive websites that match the most effective chemistry of content and graphics with the goals and needs of your website's information consumers - your customers, clientele, and employees. Our user-friendly designs create "walk-up" interfaces that mix elements of delight with navigational clarity.
We will work with you to write content that eloquently captures your organization's personality and conveys its mission. We'll use our expertise in search engine optimization (SEO) to earn higher rankings for your site and quicker connections with its audience. With our expertise in video and other media, your site can open unique lines of communication to the world. We use a variety of content management systems that are rich in features such as blogs, galleries, newsletters, e-commerce, and administrative interfaces that give you access to your content.
Words: Your Website's Most Powerful Tool
By Michael Given
Originally Printed in Business Central Magazine
"For Business Leaders In Central Minnesota"
We all know the old adage "If a tree falls in the woods, and no one is there to hear it, does it really make a sound?" This was always a great conversation topic in grade school, but let's apply it to today's world: If you have a great website, but no one is there to see it, does it really make a sale? The answer to this one is easy. The answer is no.
If your customers can only find your site by typing in the actual web address, your web potential is being wasted. Why spend the money to create and host a site when only people who already know about your company are going to visit?
The marketing goal of your website is to convince people to take some kind of action: to buy, to join, to donate, to subscribe, etc. One simple technique will accomplish your website's marketing goal as well as drive the customers there in the first place: The power of suggestion, the power of communication, the power of words.
Search engines are what bring new customers to your site. Search engine spiders can't read pictures, they can't read flash (very well), and they can't read other non-HTML technologies. For the most part, search engine spiders ignore what they don't understand and look for what they do understand -- text.
The words that are visible to people reading the page are one of the key elements that search engine spiders use to determine what your page is about.
Michael Given is a partner in Karma Marketing & Media. He can be reached at
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